leveraging storytelling to drive results
IN-PERSON AT THE UNIVERSITY OF ALABAMA CAMPUS
An in-depth look at storytelling and how to create compelling narratives to enhance your organization
Discounts available for group enrollments, UA faculty/staff, and UA Alumni. Reach out to stephanie.lowe@ua.edu for more information.
Explore the art of creating powerful stories that connect with your audience. Join our session on the science of storytelling to unlock the secrets of crafting compelling narratives. Learn how to achieve impactful results in your organization by improving your storytelling skills.
topics
- Participation includes preparing for the roles, goals and styles of everyone in attendance, beginning with the storyteller’s intention for the interaction.
- Production involves visualization of the environment to account for the capabilities and constraints created by the space, time, and medium of the moment.
- Connection features the initiation of the interaction in a way that establishes or extends the storyteller’s credibility and relatability.
- Clarification focuses on asking the right questions, the right way, at the right time and then listening actively to empower empathy and avoid destructive assumptions.
- Information is the core of any story and it must be relevant, organized, unpolluted and dynamic for the message to resonate within and beyond the moment.
- Illustrations can deepen engagement and inspire energy when they are calibrated to the tone, tempo, and technology of the story’s setting.
- Discussion is the portion of the story that can’t be written and instead must be precisely imagined prior to its telling, then thoughtfully navigated through the interaction.
- Decisions present a planned or unplanned ending for the storyteller’s production and provide the progressive transition to their next publication.
Program OVERVIEW
Crafting a compelling or competitively superior narrative is a science rather than an art. This implies the need for a process that anyone can learn, and results that can be replicated anytime and anywhere, within any role, and with any goal. This program teaches you how to tell your story for cheers, choice, change, challenge, or charity.
Designed for:
- Leaders who want to leverage effective storytelling
- Marketing professionals who are looking to enhance their ability to create compelling and relatable narratives
- Salespeople who look to leverage storytelling for persuasive pitches
- Managers, directors and team leads
- Coaches and trainers
- Communication specialists, content creators, any anyone in public relations
- Or anyone who wants to enhance their overall communication and connection skills through storytelling
Participants will:
- Understand the science of storytelling and how it connects with your audience
- Acquire skills in shaping your narrative for dynamic and engaging storytelling
- Master the application of story structure to craft persuasive stories
- Increase your ability to captivate, inspire, and drive action through the art of storytelling
Format:
The on-site program comprises four sessions, each spanning 50-55 minutes, with 5 to 10-minute breaks in between. These intermissions can be utilized for ‘Q&A’ sessions with the instructor or as time to disengage as needed. Each session will encourage both formal and informal participation, fostering a collaborative environment for the entire group.
Participants will receive a voluntary survey beforehand, allowing them to share information about their roles and goals. This input will enable personalized content, and ongoing customization will be incorporated throughout the session.
This certificate is not eligible for federal financial aid. No academic credit will be awarded.
Upon completion of the program, you will receive a certified digital badge issued from Credly, as well as a certificate of completion.
INSTRUCTOR
Looking for more program options?
WE CAN CUSTOMIZE PROGRAMS FOR YOUR ORGANIZATION.
Virtual
On-site
Hybrid