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Four Forces
For Influence
LIVE VIRTUAL ON DECEMBER 4, 2024
Equip yourself with strategies to
effectively influence behavior
Discounts available for group enrollments, UA faculty/staff, UA Alumni, and Chamber members. Reach out to stephanie.lowe@ua.edu for more information.
The “Four Forces of Influence” workshop equips leaders with the strategies to effectively influence behavior through the key elements of Information, Instruction, Inspiration, and Innovation. Join our live, virtual two-hour session on strategic influence, accessible from anywhere. The session will begin at 11 am CST – bring your lunch and join us on Zoom!
What are you pouring into people to influence their behavior? Information can be poured into a client to influence their decision. Instruction can be poured into an employee to influence their improvement. Inspiration can be poured into a team to influence their commitment. Innovation can be poured into a leader to influence their direction. Become fully influential by mastering all four forces to suit any scenario.
What You'll learn
- Nuanced variations within each of the Four Forces
- Best practices and pitfalls to avoid for effective influence
- Demonstrations and discussions on applying the Forces
- Experiential scenarios for practical interpretation and implementation
Program OVERVIEW
This workshop explores the Four Forces of Influence, offering situational versions and applications for each force. Participants will explore best practices and pitfalls to avoid, gaining practical insights through demonstrations and discussions. Through experiential scenarios woven into the session, attendees will have the opportunity to interpret and implement each Force effectively, ensuring comprehensive understanding and skill development.
Designed For:
- Business leaders seeking to enhance their leadership influence
- Managers and supervisors aiming to improve team performance and engagement
- Sales leaders looking to influence client decisions
- Team leaders striving to inspire and motivate their members
- Entrepreneurs and business owners wanting to drive innovation
- Individuals in any industry seeking to enhance their influencing abilities
Participants Will:
- Master strategies to effectively communicate information into clients for informed decision-making.
- Learn techniques to deliver instruction into employees to drive continuous improvement.
- Discover methods to inspire teams to enhance commitment and collaboration.
- Gain insights into fostering innovation in leadership to shape organizational direction.
- Develop the ability to integrate all four influential forces to adapt to diverse situations and individuals.
Format:
The program will be hosted in a live, virtual format on Zoom, from 11 am – 1 pm CST.
Participants will receive a physical certificate of completion as well as a digital badge from Credly. The digital badge can be displayed on a participant’s LinkedIn and email signature.
This program is not eligible for federal financial aid. No academic credit will be awarded.
I truly enjoyed participating in the Culverhouse Executive Education session, The Science of Storytelling: Leveraging Storytelling to Drive Results. Joe Calamusa led an engaging, entertaining and extremely informative discussion proving that telling a compelling story is a science and not an art. Joe educated the participants on the four elements of storytelling and guided each of us through the process of identifying, structuring and delivering superior narratives. Utilizing these communication skills learned in this session, you will feel confident in your ability to drive results both internally and externally of your organizations.
I found the Business Communications and Storytelling session with Joe Calamusa beneficial and highly entertaining. As a 30-year communications professional, I appreciated Joe’s unique way of breathing new life into my thought process for storytelling. The day flew by, and I enjoyed learning about the different storytelling elements and how to structure a compelling story based on your intended audience’s communication style.
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INSTRUCTOR
Joe Calamusa (1996, B.S., and 1998, MBA, graduate of The University of Alabama) is the Managing Director of The University of Alabama Sales Program and a Clinical Professor of Marketing. Joe teaches the Program’s introductory course, Professional Selling, to over 300 students each semester. Joe is a founding partner of Sales & Leadership Development Group (SLDG), a training and consulting firm focusing on the modernization of sales and leadership principles and processes. Prior to The University of Alabama and Sales & Leadership Development Group, Joe spent 2 years as a Brand Manager for Sara Lee Foods and 10 years as a National Sales Manager for Peco Foods.
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