Executive Leadership
Certificate Program

Hone your skills and learn to empower leaders to drive change, effectively manage resources, and build key aspects of business.

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Building a Culture of Excellence

The Culverhouse Executive Leadership Certificate Program focuses on high-potential (HIPO) employees with the intent of helping them boost their performance, increase their capacity to innovate, and drive sustainable growth for their organizations.


  • Help participants build a strong leadership foundation based on their own strengths and values
  • Accelerate their mastery of strategic business and decision-making skills
  • Sharpen their ability to lead change and motivate team members
  • Augment their understanding of the data-driven ecosystem

This certificate is not eligible for federal financial aid. No academic credit will be awarded.


Ron Dulek

John R. Miller Professor of Management
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Lou Marino

Professor of Strategic Management
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Lonnie Strickland

Professor of Strategic Management
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Joanne Hale

Associate Dean for Faculty and Operations
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Jef Naidoo

Associate Professor of Management
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Dan Bachrach

Professor of Management
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Topics Covered

Fast dancing and flexibility

  • Strategic planning under times of great uncertainty
  • Managing strategy with a remote workforce
  • Scenario planning 2022

Agile transformation

Focusing on the core fundamentals of project management, this module introduces participants to the agile project environment and helps develop skills and competencies required to manage key project processes, events, risks, resources, and milestones. Through a combination of discussion and activities based on authentic organizational situations, participants will hone their understanding of: 

  • Project Life Cycles and formal Project Management Governance Mechanisms: scope management, workflow, resource management, initiation and execution
  • The Agile Project Management Philosophy and Approach: SCRUM framework, building, managing, and refining product backlogs, implementing value-driven delivery strategies, and defining a value roadmap
  • Stakeholder and Human Capital Management: leveraging project communication and conflict resolution frameworks in the management of team members and stakeholders, dissemination of information, and review and approval of documents
  • Project Risk Assessment and Mitigation: identifying risks, quantifying impact, developing response strategies, and monitoring and controlling trajectory and outcomes

Authenticity and adaptation

Authentic leaders are genuine, transparent, and self-aware. Authentic leaders lead by example and inspire their colleagues with a sense of purpose that creates a positive work environment, increases morale, and results in higher satisfaction and productivity. In this workshop we will examine your leadership style, identify specific ways you can discover and enhance your authentic leadership, and help your team members discover theirs.

In this workshop we will:

  • Identify the core characteristics
  • Explore your core values and purpose
  • Learn about the role of emotional intelligence in authentic leaderships
  • Introduce tools to help you achieve higher levels of trust, employee satisfaction and team performance

A stopwatch in a timeless world

  • Myths/lessons of time management
  • Internal and external factors of time management
  • Procrastination
  • Strategic goal setting
  • Priority management

My avatar will see you now.

This session will help you improve your on-the-job/leadership communication skills. The specific focus for the course is to develop a system for talking about communication in a realistic, business-like manner. This system, which we will call a Strategic Communication System, will help you analyze the communication context and make appropriate decisions as to the best structure, level of stickiness, and styles to use. 

Communication systems and its key terms:

  • Strategic intent –  identification of reason for communication exchange
  • Driving forces – context, culture, content
  • Core competencies – structure, stickiness, style


  1. Communication context in a post-covid world
  2. The art of strategic transparency
  3. The high-cost of executive mumbling

Crisis management in a turbulent world.

Crises demand leadership, decision making, and communication distinctly different from normal conditions.  Thus, building and exercising crisis management capacity is essential.  

Each crisis is uniquely complex and demands a custom response.  However, it is possible to be prepared, with a plan that can be quickly adapted as a risk emerges and a crisis unfolds.  

This workshop will help you lay the foundation for an effective and adaptive crisis plan.  In this workshop we will explore:

  • Crises similarities and differences (behavioral, natural, reputational, and cyber crises)
  • Which crises must we plan and prepare for?
  • Crisis sensing, response, recovery, and learning
  • Crisis response v. business continuity
  • Crisis communication

How To Register

  1. Click the registration button below.
  2. Click “Add to Cart.”
  3. Create a profile and add your payment information.
  4. Click “Checkout” and complete the payment process.


As the Culverhouse Executive Leadership Certificate Program spans two days, a special rate of has been negotiated for participants at Embassy Suites, in the heart of downtown Tuscaloosa at 2410 University Blvd.

Group Rates, UA Employee, or Non-Credit Card Options

Please contact Jan Jones at jjones@culverhouse.ua.edu for more information.

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