harnessing ai in your business/sales
IN PERSON | NOVEMBER 14, 2024
Elevate your business with AI-driven strategies that preserve human interaction
Discounts available for group enrollments, UA faculty/staff, UA Alumni, and Chamber members. Reach out to stephanie.lowe@ua.edu for more information. Register now!
There is no shortage of discussion in the sales world about AI, automation, and technology. However, sales and revenue leaders are seeking practical, actionable strategies that are relevant to planning in 2025—ways to leverage these advancements to enhance sales efforts while maintaining personalization and strong human relationships. The real challenge is achieving this balance without losing the unique touch that differentiates your business from others.
Join the leaders of UA’s Masters-level Sales Leadership Program, Drs. Bryan Hochstein and Jim Karrh, as they offer practical insights grounded in the latest research, proven business practices, and their combined decades of experience across various industries. Don’t miss this opportunity to gain relevant strategies to elevate your business and sales approach in the future!
Program OVERVIEW
Gain invaluable insights into leveraging AI effectively while maintaining the crucial human touch.
Designed for:
- Sales Leaders (VP Sales, Sales Director, C-level, CRO, General Manager)
- Sales Managers (Any level sales manager)
- Salespeople (Senior Account Executives, Account Managers)
- Or anyone in Sales that desires to learn more about AI to do their job of messaging more effectively, or lead others to do so
Participants will:
Gain a comprehensive understanding of how to effectively integrate AI into their business and sales processes without compromising the human touch.
Learn specific strategies and best practices for identifying the most beneficial areas to implement AI within their organizations.
Acquire techniques for balancing AI-driven efficiency with the need for personalized customer interactions.
Gain insights on using AI to develop and maintain an updated Ideal Customer Profile, ensuring more targeted and effective sales efforts.
Identify which tasks are better suited for AI, allowing them to optimize their workflows and focus human efforts on higher-value activities.
Benefit from networking sessions, allowing them to connect with peers, share experiences, and build valuable professional relationships.
Format:
The program will be held on The University of Alabama’s campus in the Culverhouse College of Business. Lunch, snacks, and drinks will be provided. A sample schedule is below:
- In-person program from 10:30 am to 3:30 pm:
- 9:30 am – 10:30 am: Registration and Networking
- 10:30 am – 12:30 pm: Session 1: Using AI in Your Business
- A practical approach to using AI in the sales process
- How to get the most AI upside without losing the human touch
- Managing salespeople to be more productive
- 12:30 pm – 1:30 pm: Presentation and Networking Lunch
- Virtual Guest Speaker: XiQ
- 1:30 pm – 3:30 pm: Session 2: Using AI Better in Your Business
- Using AI to find and reach ideal customers
- Combining efficiency with personalization in sales messaging
- 3:30 pm: Closing Remarks and Invitation to Post Event Refreshments
Upon completion of the program, you will receive a certified digital badge issued from Credly, as well as a certificate of completion.
This program is not eligible for federal financial aid. No academic credit will be awarded.
INSTRUCTORS
Bryan W. Hochstein (PhD Florida State University) is an Associate Professor of Marketing at the University of Alabama. Prior to his current role, Dr. Hochstein (Dr. H) was a sales executive with Time Warner Media. Dr. H is considered an academic thought leader on sales and customer success management, as such he regularly facilitates academic/industry discussions via thought leadership forums, industry conferences, and research interviews. Dr. H is a co-author of Marketing Strategy, 8th Edition (Cengage Publishing) and Sales Management (Stukent Publishing).
Jim Karrh (PhD University of Florida) is a Clinical Instructor of Marketing at The University of Alabama’s Culverhouse College of Business, as well as a keynote speaker and consultant serving B2B sales teams. Dr. Karrh is the author of The Science of Customer Connections: Manage Your Message to Grow Your Business (published by Career Press) and host of The Manage Your Message Podcast.
Looking for more program options?
WE CAN CUSTOMIZE PROGRAMS FOR YOUR ORGANIZATION.
Virtual
On-site
Hybrid