Sales Agility: See, Seek, Speak with Impact

IN PERSON AT THE UNIVERSITY OF ALABAMA CAMPUS
JANUARY 29, 2025

register soon

Discounts available for group enrollments, UA faculty/staff, UA Alumni, and Chamber members.  Reach out to stephanie.lowe@ua.edu for more information.

SHARPEN YOUR SALES SKILLS AND CLOSE MORE DEALS WITH CONFIDENCE

Sales Agility is the ability to see opportunities clearly, seek the most profitable relationships, and speak with influence. This interactive program will help you effectively allocate your time and attention across your market, identify high-value opportunities, and influence decision-makers to drive results.
 
Through hands-on exercises and expert guidance, you will develop stronger relationships, prioritize opportunities strategically, craft persuasive proposals, and negotiate profitable agreements.

What You'll Learn

Learn how to manage your time and territory effectively while building meaningful, productive relationships that drive results.

Move beyond account management to identify, evaluate, and prioritize the most promising sales opportunities.

Transform sales opportunities into structured, persuasive selling conversations that resonate with your clients.

Master negotiation strategies to secure profitable agreements and ensure smooth transitions to implementation.

Program OVERVIEW

Designed for:
  • Sales professionals, account managers, and business leaders seeking to strengthen their influence
  • Professionals looking to identify the most profitable opportunities and relationships
  • Leaders who want to develop a structured, repeatable sales approach
  • Anyone looking to drive revenue growth through more effective sales strategies
Participants will learn:
  • How to prioritize time and focus for maximum market impact
  • Strategies for building and managing productive client relationships
  • Techniques to develop persuasive proposals and sales presentations
  • Negotiation tactics to secure profitable agreements
  • How to communicate with confidence to influence key stakeholders
Format:
The program will be hosted on campus at The University of Alabama in the Culverhouse College of Business.
  • Plan to be on campus from 9:00 a.m. to 3:30 p.m. (Exact times will be sent with a finalized schedule)
  • Light breakfast, lunch, snacks, and coffee will be provided
  • Participants will receive a physical certificate of completion as well as a digital badge from Credly, which can be displayed on LinkedIn or in your email signature

This program is not eligible for federal financial aid. No academic credit will be awarded.

Joe Calamusa’s Four Forces for Influences has been one of the most impactful learning experiences that I’ve had for professional development. This engaging and insightful program has already benefitted my role here at UA, as well as industry associations I’m serving in as a leadership team member. The program focused on how to pour into others to receive your desired outcome, helping elevate instead of selling. Our session had several attendees both internal and external to the University, and the content was relevant and motivating for everyone across the board. This program will help cultivate leaders, no matter what the industry!
Courtney Petrizzi, Action Card Services Specialist, The University of Alabama
Courtney Petrizzi, Action Card Services Specialist, The University of AlabamaCourtney attended Joe's session on Four Forces for Influence
The Four Forces of Influence session with Joe was so helpful to me and my entire team! I initially thought it would be more for those of us in official leadership roles, but knowing how to communicate effectively and support people in varying relationships (direct report, leadership members, customers/clients/donors, etc.) was so helpful! It really could have been expanded to an all-day session, but he condensed such great info into the 2 hours, and it was a great learning exercise for our whole team!
Amy Nichols, Director of Communications and External Engagement, The University of Alabama
Amy Nichols, Director of Communications and External Engagement, The University of AlabamaAmy attended Joe's session on Four Forces for Influence
I found the Business Communications and Storytelling session with Joe Calamusa beneficial and highly entertaining. As a 30-year communications professional, I appreciated Joe’s unique way of breathing new life into my thought process for storytelling. The day flew by, and I enjoyed learning about the different storytelling elements and how to structure a compelling story based on your intended audience’s communication style.
Jennifer Rodrigues, Executive Director of Brand Strategy, Division of Strategic Communications, The University of Alabama
Jennifer Rodrigues, Executive Director of Brand Strategy, Division of Strategic Communications, The University of Alabama Jennifer attended Joe Calamusa’s in person session on Storytelling
I truly enjoyed participating in the Culverhouse Executive Education session, The Science of Storytelling: Leveraging Storytelling to Drive Results. Joe Calamusa led an engaging, entertaining and extremely informative discussion proving that telling a compelling story is a science and not an art. Joe educated the participants on the four elements of storytelling and guided each of us through the process of identifying, structuring and delivering superior narratives. Utilizing these communication skills learned in this session, you will feel confident in your ability to drive results both internally and externally of your organizations.
Johnny Garrison, Senior Business Development Officer, PNC Institutional Asset
Johnny Garrison, Senior Business Development Officer, PNC Institutional AssetJohnny attended Joe Calamusa’s in person session on Storytelling
Our recent training with Joe was an amazing experience. This professional development for division leadership ranged from first line supervisors to senior leadership. Joe was able to connect with each attendee in a meaningful way using his knowledge, experience and energy to illustrate some very important leadership concepts in the workplace. It was uplifting to see the constant engagement and attention. Every attendee I spoke with was very appreciative of the opportunity and information provided.
Paul Wuebold, Associate Vice President, Facilities and Grounds, The University of Alabama
Paul Wuebold, Associate Vice President, Facilities and Grounds, The University of AlabamaPaul's team attended a custom session led by Joe Calamusa
Facilities & grounds had two professional development training session on the topic of Four Forces of Influences. One group was management, while the other was front line supervisors. Joe did an outstanding job relating to the target audience in each group while still providing in depth understanding of the topic. The participants were engaged and participating for the duration of the training. I had numerous people come up to me in the weeks following the training telling me how much they enjoyed the training and how they are using the Four Forces in their communications going forward.
Collin Sewell, P.E., CEFP, Director, Building Maintenance, The University of Alabama
Collin Sewell, P.E., CEFP, Director, Building Maintenance, The University of AlabamaCollin's team attended a custom session led by Joe Calamusa
Joe Calamusa’s session on the Four Factors of Influence was of what felt like pure entertainment! The knowledge and energy during this presentation was outstanding. This session is useful in bettering yourself and your communication with others regardless of level. I highly recommend attending if possible. Thank you to Executive Education and Joe Calamusa for providing this training opportunity!
Carleen Johnson, Tax Analyst, The University of Alabama
Carleen Johnson, Tax Analyst, The University of AlabamaCarleen attended Joe's session on Four Forces for Infleunce
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INSTRUCTOR

Joe Calamusa

Joe Calamusa (1996, B.S., and 1998, MBA, graduate of The University of Alabama) is the Managing Director of The University of Alabama Sales Program and a Clinical Professor of Marketing.  Joe teaches the Program’s introductory course, Professional Selling, to over 300 students each semester.  Joe is a founding partner of Sales & Leadership Development Group (SLDG), a training and consulting firm focusing on the modernization of sales and leadership principles and processes.  Prior to The University of Alabama and Sales & Leadership Development Group, Joe spent 2 years as a Brand Manager for Sara Lee Foods and 10 years as a National Sales Manager for Peco Foods. 
 

Stephanie Lowe

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