Data Analytics In-person – Executive Education

From Data to Decisions: Leading with Insight

In Person at The University of Alabama Campus
October 8 – 9, 2025

Discounts available for group enrollments, UA faculty/staff, UA Alumni, and Chamber of Commerce Members. Reach out to stephanie.lowe@ua.edu for more information.

Lead with Clarity in a Data-Driven World

In an era where data powers every decision, today’s leaders must go beyond gut instinct to drive strategy, innovation, and results.

Join us for this interactive two-day program designed to build your confidence in working with data—without requiring a technical background. Through hands-on sessions and practical frameworks, you’ll learn to interpret data, ask better questions, and apply insights that move your business forward. From foundational literacy to advanced visualization and implementation, you’ll walk away ready to lead with clarity, backed by real insight.

topics

From Literacy to Strategy: Building the Foundation

Establish a shared understanding of analytics literacy and how it ties to strategic decision-making

From Raw Data to Innovation: Building Insights for Action

Transform raw data into actionable insights using key modeling approaches—including regression, decision trees, and transformer neural network—while focusing on how these tools drive innovation and strategic decision-making.

From Strategy to Execution: Tools for Leaders

Understand the tools behind the analysis – what leaders need to know about implementation

From Insight to Impact: Visualization and Business Intelligence

Turn complex data into clear stories by learning how to visualize insights effectively and use business intelligence tools to support strategic decisions.

From Storytelling to Strategy

Understand how storytelling complements data in strategic leadership and decision-making.

Program OVERVIEW

Designed for:

Business leaders and decision-makers seeking to leverage data for strategic advantage
Managers who want to better understand analytics tools and language
Professionals aiming to bridge the gap between data teams and executive strategy
Individuals responsible for implementing or overseeing data-driven initiatives
Anyone looking to enhance their leadership through data-informed insights

Participants will learn:

Key concepts of data literacy and why they matter for business strategy
How to evaluate data quality and turn raw data into meaningful insights
An introduction to modeling techniques including regression, tree models, and neural networks
How to align data methods with strategic business goals
Tools and platforms leaders should understand to support analytics implementation
Visualization techniques for communicating insights with clarity and impact
How to use AI and business intelligence tools to support effective leadership decisions

Format

The program will be hosted on campus at The University of Alabama.

Plan to be on campus from 9:00 a.m. to 4:00 p.m. Exact times will be sent with a finalized schedule.
Light breakfast, lunch, snacks and coffee will be provided.

Participants will receive a physical certificate of completion as well as a digital badge from Credly. The digital badge can be displayed on a participant’s LinkedIn and email signature.

This certificate is not eligible for federal financial aid. No academic credit will be awarded.